To promote brand awareness across the country, the Food Network marketing team proposed taking the Network on the road. The inaugural tour included Philadelphia and Cleveland. The Network held center stage, so we needed to go big. With a huge globotron, 30-foot circular signing stage and ramp, custom carpet, info kiosks, and a 60-foot backdrop, the network was definitely the main attraction. We supported the environment with graphic standards for our partners, and a press kit. Audience participation and interaction was very upbeat, with many commenting that it was the best food show that they’d been to.